WTO negotiation is, substantially, intercultural communication in international business activities.

WTO经贸谈判实质上就是经贸活动中的跨文化交际。

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This thesis demonstrates that differences in cultural background are much responsible for the occurrence of conflicts in business negotiation from an intercultural perspective by case studies.

本文以跨文化的视角对中西方之间的商务沟通进行了分析，通过个案研究指出文化背景的差异是跨文化商务谈判时产生冲突的一个重要原因。

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